The gimmicks of luring the customer with above mentioned amenities started in early 90's as most of the seeking client were middle class back ground & has fascination about such things. Swimming pools that to privately owned was a luxury affordable by only super riches & having an own pool in the society was like coming the dream true! Similar was with gym & club house as not many gyms like today was offering services at minimum monthly contribution & gym was more a fashion than actual physical health keeping. Similarly the Club house was shown only in movies were upper cut of the society was shown playing card or billiard type game & the average middle class could just imagine themselves in those roles as not many private such places were there & not knowing also what’s exact use of such places in other time of the day except evenings!
Also the city's social infrastructure on this front was very poor, people wasn’t having places to make good time pass. Multiplex concept was no were on horizon were you can watch a movie, shop, play pool table & video games, eat & socialize with your family as well friends. No hangouts like Mc D, Pizza hut were there were you can entertain your guests & spend some extra buck u you hard earn. After all what’s the use of the money which you cant show off to your social circle! And joints like Turf club, PYC, Boat Club,
Nothing wrong against the ammentites, what was wrong is the attitude of the customers about such amenities. Only the pool, clubhouse & landscaped gardens don’t make a home! One has to understand the real need from the house or else in later years the amenities become burden. Consider the day to increasing cost of living & whether its worth to spend much on maintenance on such amenities? Are we really using them at fullest? When water is such a scarce thing how many swimming pools we can afford! Also the safety factors & the incidences of kids sustain fatal accidents in pool in societies has made many of the complexes to shut down there pool. As the cost of having full time life guard & maintain the pool is enormous & many a mid sized societies can’t afford it. The gym is for fitness & the equipments need to be in proper condition as well the exercise has to be done under trained supervision which the society gyms lack.